
I coach individuals, not just physiques. From competitive bodybuilders to lifestyle clients, including those managing Type 1 diabetes and other health conditions, my approach prioritizes accountability, health, performance, family, and real life. I am direct, highly involved, and clear about what needs to change and why. I will never judge your starting point or struggles. If you communicate, take responsibility, and stay coachable, I will match your commitment every step of the way.
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Michael Rioux
Sep 1, 2026
I worked with Jon for quite some time, and he was genuinely one of the best coaches and mentors I could have asked for. He obviously knows his stuff when it comes to training, nutrition, and getting results, but what really separates Jon is how much he actually cares about the people he works with. Jon helped me excel in so many areas of my life, not just inside the gym. He pushed me to become more disciplined, consistent, confident, and accountable, and a lot of what he taught me has stuck with me well beyond fitness. He was always someone I could talk to, ask questions, and trust to give me genuine advice. You can tell Jon isn’t just coaching people for a paycheck. He genuinely wants to see the people around him succeed and become better versions of themselves. I’m extremely grateful for the time I spent working with him and everything I learned along the way. If you’re looking for someone who will take your fitness seriously while also caring about your growth as a person, I couldn’t recommend Jon enough.
Hannah Jordan
Aug 28, 2026
I genuinely can’t say enough good things about Jon. Over the last year, he’s coached me through a 9-month bulk all the way to cutting 43 lbs for my first show, while also helping me learn so much about navigating bodybuilding with Type 1 diabetes. He’s patient, understanding, caring, and has always prioritized my health above everything else. No matter what obstacle diabetes or prep threw at us, he never made me feel limited — we just figured it out together. Beyond being an amazing coach, Jon is just a genuinely good person who truly cares about the people he works with. I’m incredibly grateful for everything he’s taught me and couldn’t have asked for a better coach through this entire experience.
Danny Ubilla
Aug 28, 2026
There aren’t enough words to describe the character this man possesses. He is the most stand up guy you will ever come across. One of my best and closest friends. Not only is he an amazing human being, he is an incredible coach. He truly cares about his clients and connects with them on a personal level. He doesn’t just see a client as a dollar sign unlike almost every coach in the industry these days. He truly values his clients and wants to see them succeed on every level. One of the most genuine people on the planet. I have nothing but incredible things to say about Jonathan and his coaching style. If you’re on the fence about hiring a coach, I cannot recommend Jonathan enough. You will not regret it. He personalizes every plan to each individual. It is not cookie cutter programs or giving the same client the same program as one of his other athletes. I’m saying so, he does not allow bs. He will hold you accountable, and make sure you’re hitting your goals. He is going to tell you what you want to hear, as well as what you don’t want to hear. I have the upmost confidence in him and trust him to get me to where I want to be and to achieve my dreams. Hands down the best coach in the industry. If you’re up for the challenge, come join the “Carved by Craven” team and become your best self.